STRIVE BY JR

 More Than a Brand, A Movement

STRIVE BY JR was founded by Israel Rodriguez Jr. with a vision that goes beyond fashion. It all started with the idea of continuing and expanding community events in Fort Smith, Arkansas—especially KIDS DAY on April 30th, a special celebration dedicated to bringing joy to children. To make this event possible, 10% of all revenue goes toward buying toys and creating an unforgettable experience for kids every year.

STRIVE BY JR isn’t just about what you wear—it’s about making an impact. With every purchase, you’re not only getting premium apparel but also contributing to a cause that gives back.

Dream It. Strive It. Live It.